Marketing Manager
Professional info
I am looking for a fast-paced marketing position that will challenge the skills I have developed over the years in marketing including: customer relations, event coordination, brand management, product promotion and web presence.
In my experience, I have touched almost every part of marketing. I can write any necessary copy and have led many cross-functional projects including a recent web redesign and localization into Portuguese. I thrive in a fast-paced environment and depend on my organizational and people skills to find a way to always get the job done. I work well individually, or as a team, and have no problem leading.
Work experience
Marketing Contractor - Lasso Technologies, ITS - TripEasy
February 2017 - Present
I am currently working as a contractor helping to revamp web presence including website, social media and online advertising. I am working to develop the marketing and editorial calendars for each company and build up brand awareness through events, as well as targeted campaigns.
Check out the new sites:
Marketing Manager, ValuD Consulting
September 2015 – January 2017
At ValuD, I built our global marketing team from the ground-up and led a remote team with a player/coach mentality. Our biggest focus centered around the growth of overall industry awareness, buyer education, and client loyalty.
During my time there, we rebranded the company’s visual identity with a new logo, website and full suite of sales tools including a proposal template, various product brochures, buyer profiles and customer success stories. I was also responsible for Integrating a full editorial calendar included blogs, emails and social media activity covering IWMS, EAM, Mobility, Internet of Things (IoT) and other topics boosting industry awareness. I also was responsible for the creation and documentation of various processes around website development, editorial content, SEO strategy. Implemented two-week sprint plans to promote adaptive planning, continuous improvement, as well as to encourage rapid and flexible response to change.
Marketing Manager, Geoforce
January 2013 – May 2015
Personally planned and executed all marketing projects for Texas, California, Montana, Brazil, Australia and North Sea offices. Increased SEO, with an emphasis on blogging and social media. Created and updated all U.S. and international marketing materials, planned and attended ten international trade shows, prepared forecasts and budgets for all geographic markets, and trained employees on the Geoforce message.
Marketing Director, Lantana Communications
April 2010 – December 2012
Personally planned and executed all marketing projects for the Arlington, Houston, East Texas and Colorado offices, including weekly e-campaigns, blog articles, social media, company website and trade shows. Collaborated with executive management and business partners on new ways to enhance our online presence and expand various product lines.
Intern, Dynapac - Part of the Atlas Copco Group
January 2004 – January 2010
Participated in the planning of quarterly sales meetings and special projects for the marketing, human resources, and accounting departments. Attended and performed market research at Con Expo, the largest trade show in the manufacturing industry with more than 140,000 industry professionals in attendance.
What I do ...
Customer Relations
Social Media Marketing
Email Marketing
Writing/Editing
Event Management
Brand Development
Project Management
Website Management/SEO
... and more
I'm comfortable with ...
Adobe Photoshop
Adobe InDesign
Microsoft Office Suite
Salesforce.com
WordPress.com
Hootsuite
Hubspot
All email platforms
2010 - present
2010 - present
Education
Baylor University
Bachelor of Arts - Journalism, PR - 2009
Community Volunteer Work
Lake Waco Montessori: Reading tutor, newsletters, school play flyers and project to obtain additional volunteer tutors.